SOCIAL MEDIA WORK
ZORLU PSM
MIRAY CRUISES
IInstagram Visual Rebranding
before& after
Revamped the Instagram presence of a luxury cruise company to enhance customer engagement and drive brand visibility. Collaborated closely with cruise ship producers and staff to curate authentic, behind-the-scenes content that showcased daily life on board. Filmed and edited videos highlighting workers and experiences to promote a warm, approachable company image. Developed a friendly and aspirational brand narrative through visually cohesive content and localized copywriting aimed at key markets. Delivered a polished, luxury feed that effectively resonated with potential clients.
Led a comprehensive Instagram transformation for a luxury cruise brand, enhancing the visual appeal and alignment with the brand’s luxury image. Developed and implemented a new content strategy, including a curated feed layout, improved post types, and engaging story highlights. Focused on aesthetic consistency and customer engagement, leading to a polished, aspirational presence that resonated with high-value clients.