SELIN ERLER



cultural researcher, identity freak, brand anthropologist

a creative explorer driven by culture, brands, strategy, and the ever-evolving world of digital marketing. My playground? It’s where people, ideas, and identities converge to craft stories that resonate. I’m a curious soul fascinated with analyzing identity—how it's built, shaped, and reflected in both personal and brand narratives.

I started my journey at Istanbul Bilgi University, studying communications and international relations. Since then, I’ve been living my best nomadic life—Canada, Australia, the U.S.—you name it, I've probably been there! Now, I'm calling Melbourne home for a year, doing what I love.
For me, it's all about perspective—seeing things through multiple lenses to create unique, human-centered marketing experiences. This isn't just work for me; it's a passion that keeps me curious, creative, and ready for what’s next!

P.S. DO NOT BELIEVE IN ONE TITLE


SOCIAL MEDIA WORK




ZORLU PSM



MIRAY CRUISES

 IInstagram Visual Rebranding
before& after

 


Revamped the Instagram presence of a luxury cruise company to enhance customer engagement and drive brand visibility. Collaborated closely with cruise ship producers and staff to curate authentic, behind-the-scenes content that showcased daily life on board. Filmed and edited videos highlighting workers and experiences to promote a warm, approachable company image. Developed a friendly and aspirational brand narrative through visually cohesive content and localized copywriting aimed at key markets. Delivered a polished, luxury feed that effectively resonated with potential clients.



Led a comprehensive Instagram transformation for a luxury cruise brand, enhancing the visual appeal and alignment with the brand’s luxury image. Developed and implemented a new content strategy, including a curated feed layout, improved post types, and engaging story highlights. Focused on aesthetic consistency and customer engagement, leading to a polished, aspirational presence that resonated with high-value clients.






THINGS THAT I WROTE 



HECTOR’S DELI, MELBOURNE

In 2017, Dom Wilton created Hector’s Deli in the back streets of Richmond. A milk bar turned neighbourhood sandwich shop that would quickly gain cult status.

For Dom, the challenge of applying his fine dining background to something that appeals to the masses is what motivated him to move to a more approachable offering.

Their desire to connect with people, and for those people to connect with each other, over simple, relatable food is why Hector’s Deli was created.






             

A-DAM, SS24 CAMPAIGN


We’ve kept a secret from you, but today is the day because IT’S FINALLY LIVE!

As you know, at A-dam, we pride ourselves on being unnecessarily good at what we do. We don’t just settle for the ordinary; we strive for the extraordinary. Our process is thorough—we investigate, create, iterate, cultivate, and upgrade.

So today, we are thrilled to announce the launch of our latest collection, an homage to the timeless masterpieces of The Rijksmuseum. This exclusive line celebrates Dutch cultural heritage, integrating iconic art into everyday life. Our collection subtly incorporates the beauty and history of Dutch paintings, including Rembrandt’s “The Night Watch” and Vermeer’s “The Milkmaid.”

To all art enthusiasts and fashion lovers, explore our new collection - now available at the Rijksmuseum store and online at https://a-dam.com/campaign/the-rijksmuseum-collection.




JAZZY PET FOOD BY DARDANEL


Sevimli dostunla birbirinize ne kadar benziyorsunuz? Yarışmamıza katıl ve Jazzy'nin yıldızlarından biri ol! 🌟

🐾 Sevimli dostunla en çok benzediginiz fotografı veya videoyu kendi hesabında paylaş.
📸 Paylaşımını yaparken bizi etiketlemeyi ve #jazzystar hashtag'ini kullanmayı unutma.
😇 Bizi takip ediyor ve gönderimizi begenmis olman önemli.

✨ En çok benzeyen ikili ilk Jazzy Star'ımız olacak. Kazanan ikili, ayın yıldızı olarak profilimizde yerini alacak. Sevimli dostlarınızı ve sizi yakından tanıyabileceğimiz içeriklerimizin de yıldızı olacaklar.

📅 Paylaşımlar 20 Temmuz'a kadar kabul edilecek. – Kazanan ikili ise 1 Ağustos'ta açıklanacak.

👀 Paylaşımlarınızı dört gözle bekliyor olacağız.

ISTANBUL EXPERIMENTAL  FILM FESTIVAL


Yarışma Deneysel Kısa Seçki'den Rosa Barba'nın yönetmenliğini yaptigi "INSIDE THE OUTSET, EVOKING A SPACE OF PASSAGE" filmi bugün saat 15:30'da Pera Müzesi'nde gösterimde.

Inside The Outset, Evoking a Space of Passage
Rosa Barba / 31’/ 2020

Film, adanın politik olarak yüklü manzaralarının atmosferik manevrasıyla, Afrodit kisiligini alt üst ediyor. Merceğin algısı, sanki adanın kendisi ve karmasikligi adına konuşmasına izin verirmiş gibi dikkatli, meraklı ve gözlemci bir ziyaretçinin algısıdır: Flamingolar, ergen Kıbrıslı çocuklar, dokunaklı sirenler ile birlikte Doğa’nın ordusunda hizmet ediyormuş gibi hücum ederler. Neolitik idoller, anlatıyı ikonoklastik bir güçle bozar ve manzara, sonsuza kadar devam edebileceğini düşündürecek şekilde yatay olarak uzanırken umutluları okşar.

In parallel with the inauguration of the open-air cinema, Rosa Barba will present Inside the Outset: Evoking a Space of Passage (2021), a new film shot in Cyprus. Through its atmospheric manoeuvring of the island’s politically charged landscapes, the film subverts its Aphroditesque persona. The lens’ perception is that of a careful, curious, and observant visitor, almost as if to allow the island to speak for itself and its complexity: Flamingos charge as if to serve in Nature’s army in unison with the adolescent Cypriot boys, poignant sirens and Neolithic idols disrupt the narrative with an iconoclastic force, and the landscape fondles with the hopeful as it extends horizontally in a way so as to suggest it could go on for eternity.






CAMPAIGNS



A-dam, SS22 Campaign, Spain

 

FILM PHOTOGRAPHY

FILM PHOTOGRAPHY